Building websites with Builders Platform

To add content to a webpage within Content Studio, we offer 30 building blocks called parts. Web editors may design and combine them in a multitude of ways to meet different business- and user needs.

Some are simple and versatile, such as a CTA, which may be used for any content and context. Others are more complex and specific in their use, such as product tables, which are tailored to present and compare the different coverages in our insurance products.

All parts have their best practices, and are documented in the parts library.

The number of page types has been reduced to just two: Article Page and General Page. When you plan a new page, use Article for long-form text content (product details, blogs etc.) and General when your content consists of multiple user tasks and short introductions (front pages, product overviews, theme pages etc.).

All parts are in full width and may be dragged-and-dropped anywhere on the page. This helps us prioritize our content and allows for editorial flexibility without running the risk of breaking Gjensidige's guidelines for grid, spacing etc.

Mostly, content is created in-context, tailored for the page you're creating. For content that may be used in many different contexts, such as teaser texts, short product descriptions and certain CTAs, we use content types and fragments.

There are few restrictions on use for this first iteration, but some limitations do apply: Some parts are only available on a given page type, and some fields are made required.

With freedom comes responsibility; make sure your page is accessible and user friendly as you create it. Get in touch if you need advice on how to make sure your page follow Gjensidige's best practices!

All our parts use a shared information architecture that makes it easier for us to iterate and improve editorial functionality. Any improvements to the image selector, for example, will be shared across all parts where images are used.

We're also introducing content modeling to the CMS. By allowing editors to create a product or service as a content type, we're able to show the same information for our products and FAQs across the whole website.

Here's a very brief guide to building pages with parts. For a thorough onboarding to the website builder (including content modelling and our new content types), please contact Team Builders.