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Design

The dedicated space for design in Gjensidige, with the style guides, tools and methods you need to create extraordinary user experiences.

Checklist for new designers

New and overwhelmed? Have a look at our cheat sheet with all your most needful resources.

Brand Identity Guidelines

You'll find everything you need to know about our profile and identity in the brand center. Browse guidelines and download assets to help you create holistic designs that look and sound like Gjensidige.

Qualitative research

Continuous qualitative testing is a vital part of our design process and workflow. Read all about how we arrange and conduct user tests in Gjensidige.

Optimizing UX with digital analysis

When we create or optimise digital solutions we base our decisions on qualitative and quantitative data.

Design process

A user-centred approach to innovation and interdisciplinary collaboration.

Design principles

The principles that help us deliver the Gjensidige Experience through our design work.

Get help with design issues

The design community and Team Builders are here to help you