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Testing our new identity

Moving towards a new corporate identity, we are running frequent workshops, usability tests and user surveys to make sure we stay on track. See what we've tested and how it went.

2024

17.Jun

Testing and improving the internal search

Our internal search engine never got much love while we focused on parts and pages. We made some new designs, ran 18 guerrilla tests and iterated until we got the version we have today.

2023

26.Jan

Logging in and browsing personal content

On the 18th and 25th of January, team Service tested some of the most basic user flows of existing private users. You'll find the full summary in Miro.

2022

30.Nov

Agriculture users

We've run a test with five different farm owners, using our biggest prototype so far.

22.Nov

Health insurances

Some new health insurance pages have been tested, including all health insurances, and the product pages for child insurance and disability insurance.

07.Nov

Second corporate user test

We've had five more usability tests with business owners and administrators to see how they find our new websites. As before, notes, sketches and summaries are gathered in Miro.

27.Oct

Claims core workshop

To help our users report their claims in the quickest and easiest way, we've run another core workshop for the "report claim" page on gjensidige.no. Have a look at the insights and sketches in Miro.

24.Oct

First corporate user test

We've run the first five usability tests with corporate users, testing the flow of finding both pension and insurance products. We've gathered everything in Miro.

29.Sep

Second test of car insurance

Our next test of the car insurance product page had some changes to the prototype. See what was different and how it performed in the Miro board.

15.Sep

Front page core workshop

To find the right content for the new front page of gjensidige.no, we've run a core workshop. You'll find all the inspiration, insight and sketches in Miro.

14.Sep

First test of car insurance

Our very first usability test included our car insurance product page in mobile view. We have gathered insights from our core workshop, sketches, the test script, our hypotheses and notes in this Miro board.

30.Aug

Health insurances core workshop

To help private customers find and purchase the health insurances that suit them the best, we've run a core workshop for the product page. Have a look at the insight and sketches in Miro.

22.Aug

Stay up to date with the new navigation

We have now run two workshops on navigation and are including the results from these in all usability tests. You'll find everything nav-bar in the designated Miro board.

2020

18.Sep

Optimizing UX with digital analysis

When we create or optimize digital solutions we base our decisions on qualitative and quantitative data. This is how Gjensidige's analytics experts optimize the user experience.

Parts

Markdown in parts

See how you can use markdown to add formatting to titles and short inputs, such as line-breaks for long product names.

Testing and improving the internal search

Our internal search engine never got much love while we focused on parts and pages. We made some new designs, ran 18 guerrilla tests and iterated until we got the version we have today.
All news on Parts

Core

Kode24-dagen 4.0

Intro to Builders Core - our design system

Learn about our design system and how you can contribute to it.
All news on Core