CXP
CXP (Customer Experience Platform) is the Gjensidige mar-tech stack. It helps us analyze relevant data and personalize our customer communication.
The Customer Experience Platform (CXP) enables automated, coordinated, and personalized communication across channels such as telephony, email, SMS, websites, social media, and advertising platforms.
The platform makes it possible to collect, analyze, and activate all relevant data, including behavioral data from all Gjensidige’s digital touchpoints.
Customer Experience (CX): The customers overall perception of a company, shaped by all interactions and touchpoints tin the customer journey.
Meet the team
Nils Bendik Munthe-Kaas
Product lead
Squad CXP
Anders Bjørkhaug
Senior data architect
Jørgen Ramberg Zakariassen
Data engineer
Åsmund Nyhus Vik
Data engineer